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Truck Simulator – Auto Expo 2016

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The Brief

Mahindra Rise had plans to launch their new commercial truck, Mahindra Blazo, at Auto Expo 2016 in New Delhi. The new model from Mahindra had many innovative features, like Multi-modal fuel switch, which they wanted the expo-visitors to explore & understand.

The challenge

Exposing customers to Multi-Modal fuel smart switch experience while they discover product benefits & potential savings first hand.

The solution

Created a simulated driving experience with a real life truck cabin measuring Truck load carrying capacity, fuel efficiency, road slope gradient etc.

The results

85% of the total 900 footfalls at the Mahindra Pavilion at Delhi Auto Expo were truck fleet owners who got a first-hand experience at the benefits of the Blazo truck via the truck simulator.


Mahindra won an award for ‘The Best Commercial Stall’ at Auto Expo 2016.

Runtime Won 2017 DMA ASIA Echo Awards for Experiential Marketing

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