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75 Years of Bajaj – Lighting Expo Germany

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The Brief

Bajaj electricals participated in world biggest expo for companies in electricals and luminaries industry called Lighting+Building expo. This edition of expo saw about 2.5lacs people visiting the expo across 6 days and a participation from about 2600 companies from across the world. Since BEL was participating for the first time in this expo, they wanted to showcase their offerings in the most interactive and best possible way.

The challenge

Bajaj wanted an interactive approach for the expo.

The solution

1. Tablet AR App through which if a visitor would scan a particular room he would get to know the specifications of products present in that room.

2. Touchscreen application and an animated AV to highlight their companies history and various milestones

3. Interactive Touchwall - an 18ft touchwall for their EPC (engineering, Procurement and Construction) offerings through the journey of electricity to highlight where all BEL is present at various stages of journey of electricity - from the moment it is generated, transmitted and consumed at various points.

4. 3D projection mapping - Developed a 3D projection mapping experience for the visitors to showcase Home automation capabilities.

The results

These activations helped visitors understand BELs offerings better and BEL was able to engage the visitors in a much better manner.

Home Automation - 3D projection mapping

Developed a 3D projection mapping experience for the visitors to showcase Home automation capabilities.

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