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TATA Motors is an official sponsor for IPL 2018. In order to engage visitors at Tata Motors website and dealerships, an online game had to be developed.
The online racing game was integrated with the TATA Motor’s website. It could also be played at
Dealerships of TATA motors.
The online game was an integration between cricket and a TATA Nexon Car. The player could score runs
in the game by driving the NEXON car on a race track.
Visitors engaged online on website:
Total number of games played = 11708
Total number of unique players = 1817
Visitors engaged at Dealerships:
Total number of games played = 2917
Total number of unique players = 473
The game was customized for Brand. Where users can score special points when special balls are hit.
Your brand is the most important part of your business which shows the authenticity and quality and so brings sales and loyalty. We Create and develop brand strategies, products and services that matter to your business target.