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Since TATA Motors was an official sponsor for IPL 2018, in order to engage visitors at Tata Motors website and dealership- An online game had to be developed.
The online racing game was integrated with TATA Motor’s website which could also be played with dealerships of TATA motors.
The online game was an integration between cricket and a TATA Nexon Car. The player could score runs
in the game by driving the NEXON car on a race track.
Visitors engaged online on website:
Total number of games played = 11708
Total number of unique players = 1817
Visitors engaged at Dealerships:
Total number of games played = 2917
Total number of unique players = 473
The game was customised for the brand where users were able to score special points on special and unique balls that came to them.
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