Social Media Marketing

How to Design an Integrated Social Media Marketing Strategy for the Indian Market?

In the year 2024, social media marketing certainly will not be just an idle catchphrase; rather, it shall be essential for any business growth strategy. Billions of individuals using Facebook, Instagram, LinkedIn, or TikTok provide an unparalleled opportunity to reach out to clients. Yet, for genuine success in business, a carefully thought-out, integrated social media […]

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The Power of Social Media: How to Create a Winning Social Media Strategy for Gen Z

Introduction: Get ready to revolutionize your digital strategy and tap into the immense potential of Generation Z marketing! Gen Z, the vibrant and influential age group born in 1997 or later, is taking the consumer world by storm. In fact, Business Insider reveals that Gen Z is surpassing Millennials as the largest living generation, making

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Branding for Women-Oriented Products – Guide to Marketing Strategy

When it comes to branding for women, advertisements have a unique history. Since the past few decades, women have been portrayed as an unspoken, calm, and flawless creature. Advertisements have shown women in stereotypical roles, like a housewife trying to remove stains from utensils or clothes or advertising for soap or beauty products. The once

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Best Social Media Practices for Your Brand to Try in 2020

“The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.” – Alexis Ohanian (Co-Founder at Reddit) There are more than 3.5 billion active users on social media. That’s somewhere around 45% of the world population. This illustrates the accelerating mania of social media and other marketing

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