We don’t just talk at Runtime; we tell stories.

And sometimes, these stories turn into gold. 

We are really happy to announce that our campaign for Raysil Fashion Yarn, a high-end yarn brand from the Grasim Industries (Aditya Birla Group) family, won Gold at the exchange4media South Marketing Excellence Awards 2025 in the Digital Marketing/Social Media category!

 The Indian Marketing Awards – South 2025 awarded Runtime Solutions in August 2025 for our creative and strategic partnership with Raysil.  Top marketing innovators in South India applauded our work on the campaign, which showed how effective purpose-driven branding, immersive design, and sustainable narrative can be.

Spotlights Of IMA South 2025

Exchange4media sponsored the IMA South 2025 in Bengaluru to award the best regional marketing campaigns, agencies, and brands.  This year, Runtime Solutions was one of the cutting-edge companies that were acknowledged for their great work.  The prizes were given out in numerous categories for new ideas, things that are important to the area, and measurable results.

🎥  Here is what we did for the campaign.

Our Digital Campaign with Raysil

Raysil, a leader in viscose filament yarn from Aditya Birla Grasim, initiated a campaign to promote eco-friendly design, innovation, and traceability.  The brand and Runtime Solutions worked together to:

  • Make the plan for the messages and visuals.
  • Give storytelling tools that help reach sustainable goals.
  • Encourage people to share campaigns on important networks.

This partnership illustrated how strategic design and technological storytelling can have a big impact on a brand.

Recognized on stage at IMA South 2025

The campaign was a success at IMA South 2025 because it was very creative, had a clear goal, and followed a plan.  It is an honour for us that our role as a brand partner was recognized on such a big stage.

🔗  To find out more about our winning story, “Raysil x Runtime at IMA South 2025,” go to the official IMA website.

The Philosophy of Runtime: Innovation with a Purpose

We at Runtime Solutions tell tales that go beyond looks and are both timeless and interesting.  This prize confirms our belief that the best campaigns come from a mix of new ideas, insights, and working together.

We are happy to have helped with a campaign that sets new standards in the Indian textile and apparel sector. We also want to congratulate Raysil by Aditya Birla Grasim on the award.