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Programmatic Advertising VS Traditional Advertising : Which One Drives Better ROI?

As the digital landscape continues to rapidly evolve, debates between traditional advertising and programmatic advertising have shown up frequently across marketers, businesses, and agencies. Businesses in today’s fast world are starting to struggle with decisions about their advertising options, and specifically whether to stick with the methods of advertising that were traditional for decades or […]

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Runtime Solutions Shines at IMA South 2025 with Raysil by Aditya Birla Grasim

Awards / admin

We don’t just talk at Runtime; we tell stories. And sometimes, these stories turn into gold. We are really happy to announce that our campaign for Raysil Fashion Yarn, a high-end yarn brand from the Grasim Industries (Aditya Birla Group) family, won Gold at the exchange4media South Marketing Excellence Awards 2025 in the Digital Marketing/Social

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Africa: Land of natural resources, culture and digital marketing opportunities

Digital marketing / admin

It is quite a thrilling time to work in digital marketing in the African market because the opportunities to create memorable experiences into outstanding experiences for customers have never been so enormous. The platform used by you forms the essence of your digital experience. This includes both your Web and mobile sites. However, there are

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How an SEO Agency Can Help You Dominate Local Search Results

SEO / admin

The correct SEO technique enhances the company’s visibility in targeted portals and provides a higher ranking for organic traffic, as well as more targeted viewers to businesses. In this post, you will read the subsequent material regarding the powerful components of local SEO performance, which you can use to set your business above competitors within

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Key SEO Analytics Metrics to Measure Your Brand’s Organic Success

SEO / admin

How to measure your brand’s organic success? Search engine optimization (SEO) is immensely useful for bringing organic traffic to your website, leading to growth opportunities for your brand. Tracking the right analytics metrics can help you understand what works, what needs fixing, and how the organic performance of your brand changes over time. These things

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How Digital Marketing Drives the Success of ‘RS by True Elements’ – Insights from a Leading Digital Marketing Agency

Digital marketing / admin

In the current environment, companies struggle to find their particular positioning strategies and their ability to continue to develop. The ‘RS by True Elements’ food brand is one such success story in taking advantage of digital marketing where the company has gained significant success. As a result of the support of a top digital marketing

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How to Create a Compelling Call-to-Action (CTA)

Digital marketing / admin

One of the most important elements of any given web page is creating a compelling call to action. A well-crafted CTA will not only encourage users to take the next step; it will also help them move along in their customer journey. At Runtime Solutions, we have seen firsthand the many ways in which businesses

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Top 20 Essential Tactics for Brands to Prepare for Festive Season

SEO / admin

Consumers usually spend a lot of money during festive occasions, and this presents brands with the much-needed chance to reach out to them and penetrate the market. However, growth in the competition requires businesses to think strategically so that they succeed. In this case, as a small business or as any brand out there, one

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How White-Hat Backlinks Supercharge Your SEO Marketing Strategy

SEO / admin

Backlinking is the literal meaning and portrays a link coming from another website going to your website. Google loves to see these because it suggests other people sharing your content or in other words, people find it important and useful, the same way that the average searcher will. This is perhaps the simplest way of

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Key Takeaways from India D2C Summit 2024: How SEO, PPC, and Shopping Ads Will Drive the Future of D2C Brands

Performance Marketing, PPC, SEO / admin

India D2C (Direct-to-Consumer) Summit 2024 is considered to be the ultimate destination for digital commerce enthusiasts. As the number of D2C firms increases rapidly in India, this summit presented a good platform to learn about the marketing trends shaping this industry. The audience got a first-hand chance to learn from peers and marketers who are

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