Introduction In 2025, social media is moving even faster, with new platforms, changing algorithms, more AI, and higher and higher user expectations. To stay ahead in marketing, brand teams and agencies, strategy should not be just a matter of what to publish but how to manage, improve, and scale social presence successfully. This guide breaks […]
Complete Guide to Social Media Management Hacks in 2025 Read More »
The online advertising industry is changing fast, and one of the largest game-changers is the incorporation of Artificial Intelligence (AI) in search engines. Google, being a leader in the search sector, has launched AI-based instruments such as the Search Generative Experience (SGE) and AI-based chatbots. For advertisers, this presents a new universe of possibilities—and issues—regarding
Mobile is no longer a nice-to-have — it’s critical to the mission. However, speaking to their users on mobile experiences themselves, most business owners repeatedly face this question: Progressive Web App (PWA) vs a Native App? The trade-offs have changed in 2026: browsers and OS vendors have covered the gaps, development tooling has evolved, and
PWAs vs Native Apps: Which Is Better for Your Business in 2026? Read More »
Search is changing — fast. For years, companies tried tricking Google’s algorithms in search results by placing the right keywords, links, and on-page best practices everywhere they could. But in 2025, a new force has entered the SEO game: Large Language Models (LLMs) such as GPT-5, Gemini, Claude, and countless others. These AIs are not
LLM SEO Explained: Future-Proofing Your Content for AI Search in 2025 Read More »
So, SEO—good ’ Search Engine Optimization—has been running the digital show for, what, two decades now? Slap in some keywords, mess around with backlinks, cross your fingers, and boom: you’re on Google’s first page (if you’re lucky and the algorithm gods are in a good mood). But, honestly, that playbook’s looking pretty dusty these days.
SEO to AIO: How AI Is Flipping Search on Its Head Read More »
As the digital landscape continues to rapidly evolve, debates between traditional advertising and programmatic advertising have shown up frequently across marketers, businesses, and agencies. Businesses in today’s fast world are starting to struggle with decisions about their advertising options, and specifically whether to stick with the methods of advertising that were traditional for decades or
Programmatic Advertising VS Traditional Advertising : Which One Drives Better ROI? Read More »
We don’t just talk at Runtime; we tell stories. And sometimes, these stories turn into gold. We are really happy to announce that our campaign for Raysil Fashion Yarn, a high-end yarn brand from the Grasim Industries (Aditya Birla Group) family, won Gold at the exchange4media South Marketing Excellence Awards 2025 in the Digital Marketing/Social
Runtime Solutions Shines at IMA South 2025 with Raysil by Aditya Birla Grasim Read More »
It is quite a thrilling time to work in digital marketing in the African market because the opportunities to create memorable experiences into outstanding experiences for customers have never been so enormous. The platform used by you forms the essence of your digital experience. This includes both your Web and mobile sites. However, there are
Africa: Land of natural resources, culture and digital marketing opportunities Read More »
The correct SEO technique enhances the company’s visibility in targeted portals and provides a higher ranking for organic traffic, as well as more targeted viewers to businesses. In this post, you will read the subsequent material regarding the powerful components of local SEO performance, which you can use to set your business above competitors within
How an SEO Agency Can Help You Dominate Local Search Results Read More »
How to measure your brand’s organic success? Search engine optimization (SEO) is immensely useful for bringing organic traffic to your website, leading to growth opportunities for your brand. Tracking the right analytics metrics can help you understand what works, what needs fixing, and how the organic performance of your brand changes over time. These things
Key SEO Analytics Metrics to Measure Your Brand’s Organic Success Read More »
