PPC Campaigns in AI Search Engines: A Guide on How to Advertise with Google’s AI Overviews & Chatbots
The online advertising industry is changing fast, and one of the largest game-changers is the incorporation of Artificial Intelligence (AI) in search engines. Google, being a leader in the search sector, has launched AI-based instruments such as the Search Generative Experience (SGE) and AI-based chatbots. For advertisers, this presents a new universe of possibilities—and issues—regarding […]