October 2025

 Complete Guide to Social Media Management Hacks in 2025

Social Media Marketing /

Introduction In 2025, social media is moving even faster, with new platforms, changing algorithms, more AI, and higher and higher user expectations. To stay ahead in marketing, brand teams and agencies, strategy should not be just a matter of what to publish but how to manage, improve, and scale social presence successfully. This guide breaks […]

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PPC Campaigns in AI Search Engines: A Guide on How to Advertise with Google's AI Overviews & Chatbots

PPC Campaigns in AI Search Engines: A Guide on How to Advertise with Google’s AI Overviews & Chatbots

Performance Marketing, PPC /

The online advertising industry is changing fast, and one of the largest game-changers is the incorporation of Artificial Intelligence (AI) in search engines. Google, being a leader in the search sector, has launched AI-based instruments such as the Search Generative Experience (SGE) and AI-based chatbots. For advertisers, this presents a new universe of possibilities—and issues—regarding

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