Performance Marketing

PPC Campaigns in AI Search Engines: A Guide on How to Advertise with Google's AI Overviews & Chatbots

PPC Campaigns in AI Search Engines: A Guide on How to Advertise with Google’s AI Overviews & Chatbots

The online advertising industry is changing fast, and one of the largest game-changers is the incorporation of Artificial Intelligence (AI) in search engines. Google, being a leader in the search sector, has launched AI-based instruments such as the Search Generative Experience (SGE) and AI-based chatbots. For advertisers, this presents a new universe of possibilities—and issues—regarding […]

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SEO, PPC, and Shopping Ads for D2C

Key Takeaways from India D2C Summit 2024: How SEO, PPC, and Shopping Ads Will Drive the Future of D2C Brands

India D2C (Direct-to-Consumer) Summit 2024 is considered to be the ultimate destination for digital commerce enthusiasts. As the number of D2C firms increases rapidly in India, this summit presented a good platform to learn about the marketing trends shaping this industry. The audience got a first-hand chance to learn from peers and marketers who are

Key Takeaways from India D2C Summit 2024: How SEO, PPC, and Shopping Ads Will Drive the Future of D2C Brands Read More »

Top 20 Performance Marketing Agencies in India

Top 20 Performance Marketing Agencies in India 2024

Performance marketing is of great consequence in digital marketing plans in India. The increased use of digital media has resulted in brands hiring services of performance marketing agencies to drive targeted traffic, generate leads, and achieve measurable results. So here we will talk about the top twenty performance marketing agencies in India and discuss their

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