January 2021

Owing to pandemic, 2020 has been an eventful year for Augmented Reality and Virtual Reality. While we struggled with adjusting to being confined to our homes and working remotely with limited resources, Augmented Reality has effectively reached every aspect of our lives. As businesses explore and expand to remote work model, they have adopted technologies […]

Marketing for two or more almost identical, competing products belonging to single organization is called as multi-product branding. The central idea of multi-product branding is to increase the brand’s overall market share by introducing different products from same brand. For the nature of this marketing, B2C is a common niche for multi-product branding as it relies heavily