Welcome to the top toggle bar!

Mount Cool comes with the top toggle bar where you can put important informations like the recent updates or what you are up to do. Dive into the featureful theme.

Latest Tweets

We Are Always Here

+61 3 8376 6284

3/53 Lal Bahadhur Colony - India

www.mountcool.com

admin@mountcool.com

GENOMUSIC

The Genomusic Project - Bay Beat Colletcive - JWT India

<< Back

Overview

Challenge : An idea to connect fans and co-create an album through crowdsourcing.
Solution: The world’s first music album was created from individual fan’s DNA. Users were asked to answer simple questions through a FB app and the selected customers were given the DNA collection kit. The DNA collected was converted into different musical notes.
Result: The Genomusic app got 58K views. 25K contest submissions. Rs.6.2 Crore media impressions. The album sold 20K copies.

Project Details
  • Client Name : GENOMUSIC

  • Location : India

  • Website : #