The Genomusic Project - Bay Beat Colletcive - JWT India<< Back
Challenge : An idea to connect fans and co-create an album through crowdsourcing.
Solution: The world’s first music album was created from individual fan’s DNA. Users were asked to answer simple questions through a FB app and the selected customers were given the DNA collection kit. The DNA collected was converted into different musical notes.
Result: The Genomusic app got 58K views. 25K contest submissions. Rs.6.2 Crore media impressions. The album sold 20K copies.
Client Name : GENOMUSIC
Location : India